African Luxury Branding

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Product Information

ISBN9781032129624
PublisherTaylor & Francis Ltd
Price (excl. tax)€31.98
Tax€1.92
Price (incl. tax)€33.90
Availability1 unit in external warehouse

Product Description

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.