Social Media Analytics in Predicting Consumer Behavior
€246.90
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Product Information
| ISBN | 9781032059907 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €232.92 |
| Tax | €13.98 |
| Price (incl. tax) | €246.90 |
| Availability | Unavailable |
Product Description
Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.