Value First, Then Price
€82.90
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Product Information
| ISBN | 9781032012124 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €78.21 |
| Tax | €4.69 |
| Price (incl. tax) | €82.90 |
| Availability | 5 units in external warehouse |
Product Description
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.