Celebrity Fashion Marketing

€63.90


Available for sending in 4/5 days

Product Information

ISBN9781032007359
PublisherTaylor & Francis Ltd
Price (excl. tax)€60.28
Tax€3.62
Price (incl. tax)€63.90
Availability2 units in external warehouse

Product Description

This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.