Writing for the Reader's Brain
€38.90
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Product Information
| ISBN | 9781009221849 |
|---|---|
| Publisher | Cambridge University Press |
| Price (excl. tax) | €36.70 |
| Tax | €2.20 |
| Price (incl. tax) | €38.90 |
| Availability | 1 unit in external warehouse |
Product Description
Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing – clarity, continuity, coherence, concision, and cadence – enable writers to control precisely how readers will perceive and recall their sentences and paragraphs.