Digital Innovation Strategy

€55.90


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Product Information

ISBN9781009209007
PublisherCambridge University Press
Price (excl. tax)€52.74
Tax€3.16
Price (incl. tax)€55.90
Availability3 units in external warehouse

Product Description

With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.