Business Model Innovation
€41.90
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Product Information
| ISBN | 9781009181693 |
|---|---|
| Publisher | Cambridge University Press |
| Price (excl. tax) | €39.53 |
| Tax | €2.37 |
| Price (incl. tax) | €41.90 |
| Availability | 2 units in external warehouse |
Product Description
The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.