The Illusion of Choice

€19.90


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Product Information

ISBN9780857199744
PublisherHarriman House Publishing
Price (excl. tax)€18.77
Tax€1.13
Price (incl. tax)€19.90
Availability1 unit in external warehouse

Product Description

The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.