Marketing Communications Management

€124.90


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Product Information

ISBN9780857027870
PublisherSAGE Publications Ltd
Price (excl. tax)€117.83
Tax€7.07
Price (incl. tax)€124.90
Availability1 unit in external warehouse

Product Description

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School