The Art Firm

€106.90


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Product Information

ISBN9780804748131
PublisherStanford University Press
Price (excl. tax)€100.85
Tax€6.05
Price (incl. tax)€106.90
Availability1 unit in external warehouse

Product Description

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.