
The Art Firm
€106.90
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Product Information
| ISBN | 9780804748131 |
|---|---|
| Publisher | Stanford University Press |
| Price (excl. tax) | €100.85 |
| Tax | €6.05 |
| Price (incl. tax) | €106.90 |
| Availability | 1 unit in external warehouse |
Product Description
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.