Arts Marketing Insights
€30.90
Shipping in 4/5 days
Product Information
| ISBN | 9780787978440 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €29.15 |
| Tax | €1.75 |
| Price (incl. tax) | €30.90 |
| Availability | 1 unit in external warehouse |
Product Description
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.