Variable Quality in Consumer Theory
€246.90
Product Information
| ISBN | 9780765604644 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €232.92 |
| Tax | €13.98 |
| Price (incl. tax) | €246.90 |
| Availability | Unavailable |
Product Description
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.