Services Marketing and Management
€313.90
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Product Information
| ISBN | 9780761941576 |
|---|---|
| Publisher | SAGE Publications Inc |
| Price (excl. tax) | €296.13 |
| Tax | €17.77 |
| Price (incl. tax) | €313.90 |
| Availability | 1 unit in external warehouse |
Product Description
Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.