The Pursuit of New Product Development
€117.90
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Product Information
| ISBN | 9780750679930 |
|---|---|
| Publisher | Elsevier Science & Technology |
| Price (excl. tax) | €111.23 |
| Tax | €6.67 |
| Price (incl. tax) | €117.90 |
| Availability | 1 unit in external warehouse |
Product Description
Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.