Malcolm McDonald on Marketing Planning

€47.90


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Product Information

ISBN9780749478216
PublisherKogan Page Ltd
Price (excl. tax)€45.19
Tax€2.71
Price (incl. tax)€47.90
Availability2 units in external warehouse

Product Description

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.