Not Born Yesterday
€22.90
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Product Information
| ISBN | 9780691208923 |
|---|---|
| Publisher | Princeton University Press |
| Price (excl. tax) | €21.60 |
| Tax | €1.30 |
| Price (incl. tax) | €22.90 |
| Availability | 1 unit in external warehouse |
Product Description
Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad