How Behavior Spreads
€33.90
Product Information
| ISBN | 9780691202426 |
|---|---|
| Publisher | Princeton University Press |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | Unavailable |
Product Description
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat