Global Competitive Strategy
€60.90
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Product Information
| ISBN | 9780521367981 |
|---|---|
| Publisher | Cambridge University Press |
| Price (excl. tax) | €57.45 |
| Tax | €3.45 |
| Price (incl. tax) | €60.90 |
| Availability | 1 unit in external warehouse |
Product Description
Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.