Key Account Management
€61.90
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Product Information
| ISBN | 9780470974155 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €58.40 |
| Tax | €3.50 |
| Price (incl. tax) | €61.90 |
| Availability | 2 units in external warehouse |
Product Description
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.