Strategic Market Management
€85.90
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Product Information
| ISBN | 9780470689752 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €81.04 |
| Tax | €4.86 |
| Price (incl. tax) | €85.90 |
| Availability | 2 units in external warehouse |
Product Description
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.