Brand Relevance
€33.90
Shipping in 4/5 days
Product Information
| ISBN | 9780470613580 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | 2 units in external warehouse |
Product Description
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.