Marketing 3.0
€27.90
Shipping in 4/5 days
Product Information
| ISBN | 9780470598825 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €26.32 |
| Tax | €1.58 |
| Price (incl. tax) | €27.90 |
| Availability | 3 units in external warehouse |
Product Description
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.