Brand Atlas

€39.90


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Product Information

ISBN9780470433423
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€37.64
Tax€2.26
Price (incl. tax)€39.90
Availability1 unit in external warehouse

Product Description

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.