Eating the Big Fish
€37.90
Shipping in 4/5 days
Product Information
| ISBN | 9780470238271 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €35.75 |
| Tax | €2.15 |
| Price (incl. tax) | €37.90 |
| Availability | 11 units in external warehouse |
Product Description
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.