Herd
€35.90
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Product Information
| ISBN | 9780470060360 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €33.87 |
| Tax | €2.03 |
| Price (incl. tax) | €35.90 |
| Availability | 1 unit in external warehouse |
Product Description
Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.