Strategic Planning for Public Relations
€122.90
Replaced by 9781032391168
Product Information
| ISBN | 9780367903848 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €115.94 |
| Tax | €6.96 |
| Price (incl. tax) | €122.90 |
| Availability | Unavailable |
Product Description
This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.