Sport Sponsorship Insights

€33.90


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Product Information

ISBN9780367723958
PublisherTaylor & Francis Ltd
Price (excl. tax)€31.98
Tax€1.92
Price (incl. tax)€33.90
Availability1 unit in external warehouse

Product Description

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.