Evaluating Social Media Marketing
€71.90
Product Information
| ISBN | 9780367651459 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €67.83 |
| Tax | €4.07 |
| Price (incl. tax) | €71.90 |
| Availability | Unavailable |
Product Description
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.