Pop-Up Retail

€66.90


Product Information

ISBN9780367628529
PublisherTaylor & Francis Ltd
Price (excl. tax)€63.11
Tax€3.79
Price (incl. tax)€66.90
AvailabilityUnavailable

Product Description

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.