Sport Consumer Behaviour

€82.90


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Product Information

ISBN9780367552435
PublisherTaylor & Francis Ltd
Price (excl. tax)€78.21
Tax€4.69
Price (incl. tax)€82.90
AvailabilityUnavailable

Product Description

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.