Nation Branding in the Americas
€89.90
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Product Information
| ISBN | 9780367539771 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €84.81 |
| Tax | €5.09 |
| Price (incl. tax) | €89.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.