Implicative Marketing
€31.90
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Product Information
| ISBN | 9780367498795 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €30.09 |
| Tax | €1.81 |
| Price (incl. tax) | €31.90 |
| Availability | Unavailable |
Product Description
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.