Building Value through Marketing
€52.90
Product Information
| ISBN | 9780367472863 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €49.91 |
| Tax | €2.99 |
| Price (incl. tax) | €52.90 |
| Availability | Unavailable |
Product Description
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.