Integrated Marketing Communication
€111.90
Product Information
| ISBN | 9780367436230 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €105.57 |
| Tax | €6.33 |
| Price (incl. tax) | €111.90 |
| Availability | Unavailable |
Product Description
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.