Essentials of Pricing Analytics
€73.90
Replaced by 9781032989778
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Product Information
| ISBN | 9780367363239 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €69.72 |
| Tax | €4.18 |
| Price (incl. tax) | €73.90 |
| Availability | 2 units in external warehouse |
Product Description
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.