Essentials of Global Marketing
€111.90
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Product Information
| ISBN | 9780273756545 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €105.57 |
| Tax | €6.33 |
| Price (incl. tax) | €111.90 |
| Availability | 4 units in external warehouse |
Product Description
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.