Principles of Marketing
€110.90
Replaced by 9781405846349
Shipping in 4/5 days
Product Information
| ISBN | 9780273695592 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €104.62 |
| Tax | €6.28 |
| Price (incl. tax) | €110.90 |
| Availability | 2 units in external warehouse |
Product Description
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.