The Challenger Customer
€22.90
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Product Information
| ISBN | 9780241196564 |
|---|---|
| Publisher | Penguin Books Ltd |
| Price (excl. tax) | €21.60 |
| Tax | €1.30 |
| Price (incl. tax) | €22.90 |
| Availability | 6 units in external warehouse |
Product Description
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.