Inside IBM
€50.90
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Product Information
| ISBN | 9780231213004 |
|---|---|
| Publisher | Columbia University Press |
| Price (excl. tax) | €48.02 |
| Tax | €2.88 |
| Price (incl. tax) | €50.90 |
| Availability | 2 units in external warehouse |
Product Description
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.