The Digital Seeker
€26.90
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Product Information
| ISBN | 9780231202206 |
|---|---|
| Publisher | Columbia University Press |
| Price (excl. tax) | €25.38 |
| Tax | €1.52 |
| Price (incl. tax) | €26.90 |
| Availability | 5 units in external warehouse |
Product Description
Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.