Positioning for Advantage
€33.90
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Product Information
| ISBN | 9780231189002 |
|---|---|
| Publisher | Columbia University Press |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | 1 unit in external warehouse |
Product Description
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.