Marketing Research: Tools and Techniques
€106.90
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Product Information
| ISBN | 9780199655090 |
|---|---|
| Publisher | Oxford University Press |
| Price (excl. tax) | €100.85 |
| Tax | €6.05 |
| Price (incl. tax) | €106.90 |
| Availability | 2 units in external warehouse |
Product Description
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.