Strategic Advertising Management
€95.90
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Product Information
| ISBN | 9780198835615 |
|---|---|
| Publisher | Oxford University Press |
| Price (excl. tax) | €90.47 |
| Tax | €5.43 |
| Price (incl. tax) | €95.90 |
| Availability | 2 units in external warehouse |
Product Description
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.