Strategic Brand Management
€95.90
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Product Information
| ISBN | 9780198797807 |
|---|---|
| Publisher | Oxford University Press |
| Price (excl. tax) | €90.47 |
| Tax | €5.43 |
| Price (incl. tax) | €95.90 |
| Availability | 3 units in external warehouse |
Product Description
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.