The Advertising Effect: How to Change Behaviour
€42.90
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Product Information
| ISBN | 9780195593921 |
|---|---|
| Publisher | Oxford University Press Australia |
| Price (excl. tax) | €40.47 |
| Tax | €2.43 |
| Price (incl. tax) | €42.90 |
| Availability | 2 units in external warehouse |
Product Description
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.