Capturing New Markets: How Smart Companies Create Opportunities Others Don’t
€50.90
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Product Information
| ISBN | 9780071825955 |
|---|---|
| Publisher | McGraw-Hill Education - Europe |
| Price (excl. tax) | €48.02 |
| Tax | €2.88 |
| Price (incl. tax) | €50.90 |
| Availability | 1 unit in external warehouse |
Product Description
Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.