Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
€42.90
Product Information
| ISBN | 9780071813372 |
|---|---|
| Publisher | McGraw-Hill Education - Europe |
| Price (excl. tax) | €40.47 |
| Tax | €2.43 |
| Price (incl. tax) | €42.90 |
| Availability | Unavailable |
Product Description
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.