Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
€62.90
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Product Information
| ISBN | 9780071761680 |
|---|---|
| Publisher | McGraw-Hill Education - Europe |
| Price (excl. tax) | €59.34 |
| Tax | €3.56 |
| Price (incl. tax) | €62.90 |
| Availability | 2 units in external warehouse |
Product Description
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.