Positioning: The Battle for Your Mind
€21.90
Shipping in 4/5 days
Product Information
| ISBN | 9780071373586 |
|---|---|
| Publisher | McGraw-Hill Education - Europe |
| Price (excl. tax) | €20.66 |
| Tax | €1.24 |
| Price (incl. tax) | €21.90 |
| Availability | +20 units in external warehouse |
Product Description
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.