Strategic Marketing
€112.90
Shipping in 4/5 days
Product Information
| ISBN | 9780004990378 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €106.51 |
| Tax | €6.39 |
| Price (incl. tax) | €112.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments